Peapod
Peapod is an online grocery delivery service founded in 1989 by Andrew and Thomas Parkinson. They were the first grocery delivery service of its kind. Originally, Peapod had operations in 24 U.S. urban markets and was once the most prominent online grocery delivery company in the United States. Nowadays, grocery delivery services have become very popular. This rebrand aims to help Peapod compete in the current growing market of grocery delivery services by updating the services they provide and updating their appearance to match those modern changes.
Rebrand
Visual Identity
