Gold's Fitness
Gold’s Gym is an American chain of international gyms founded by Joe Gold in 1965. They first gained popularity as a bodybuilding gym when bodybuilding was very popular. Currently, their main problem is that bodybuilding has become significantly less popular in the past years, and now exercise is seen as a way to have a healthier lifestyle. To help them retain more members, this rebranding aims to turn them into a gym where the goal is centered around a healthy lifestyle. A lifestyle that focuses on a healthy heart and a happy life!
Rebrand
Visual Identity
