JELL-O
The JELL-O dessert was created in 1897 by Pearle Bixby Wait and his wife in Le Roy, New York. Since then, JELL-O has always been pretty popular. However, around the early 1990s, Jell-O's family-friendly reputation was slightly ruined by JELL-O shots and JELL-O wrestling. For this project, I decided to repackage Jell-o. The idea was to make JELL-O more appealing to children again by showing off gelatin's fun and unique qualities.
Package Redesign
Expressive Typography
Pattern
The idea for the fruit pattern was based on Jigglers, which are Jell-O snacks molded into fun shapes and eaten as finger food.
