Burt’s Bees
Burts Bees is a familiar and respected brand in the marketplace. Since they were created, the founders understood the importance of taking care of nature and emphasized the use of natural ingredients. However, they struggle to connect with younger audiences, who feel the products are outdated and over-rated. The opportunity for engaging this audience is to re-introduce them to Burt's Bees as a modern brand, emphasizing the natural ingredients, responsible sourcing, eco-friendly packaging. All of these features speak to this generation of customers, as well as focusing on bee-ing yourself in the most natural way.
Rebrand
Visual Identity
Packaging
Illustration
